Project: Big Red Dine-In Movie Theater Website
Role: Researcher, UX Designer, UI Designer
Date: April/22, updated May/23
Context:
Big Red is a fictitious dine-in movie theater and the goal was to design a responsive website, including home page, product and check-out pages, trying to identify pain points users have and find solutions for them. This is a case study I created as a SVA (School of Visual Arts-NY) student.
Role:
We brainstormed as a group but I worked solo on my final solution.
Methods:
To achieve my solution, I used multiple methods including: competitive research, user interviews, personas, journey map, user flows, wireframes, usability tests and high fidelity prototypes.
We brainstormed as a group, empathizing with the experience of going to the movies, asking questions about buying tickets, choosing seats, getting food, what options movie theaters provide and more.
After that, I conducted secondary research, looking for information that already exists out there on the problem space. Below are my key findings.
Users
Men and women 25-39 year old are the biggest frequent movie going demographics. However, the age groups that most likely include parents and their children and teenagers, age 2-49, make up 68% of all moviegoers.
Goals
Primary reason to buy tickets online is for reserved seating.
Get discounted tickets.
Bond with friends and/or family by going to the movies together.
Environment
Streaming isn’t stopping people from going to the movies.
Moviegoers usually go to the movies with a spouse or partner.
Majority of moviegoers buy food at theater.
Pre-ordering food is still a newer concept but users are interested in it.